Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent  and this easy to follow  guide, you can smoothly complete the process. Following these steps  will help you prepare so you can get organized and sell your home for  the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Realtor® once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your Realtor® to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

My Testimonials

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BUYER

BUYER

We are closing on our house in 2 weeks. We cold called Rita after seeing her numerous listings in the price range we were interested in. Although we expected the process of finding the right home to take some time based on our ...
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BUYER | SELLER

BUYER | SELLER

I have a good and trustworthy forex account manager that allows me to withdraw my trading profits anytime I want and I can monitor everything going on in my trading account when she is busy trading with her expert team and I do...
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BUYER & SELLER

BUYER & SELLER

Rita and I recently worked together on selling a home and buying a home. I generally have a lot of disdain for Realtors® in this market because many rides on the hot market don't work. I have never seen anyone more patient and ...
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SELLER

SELLER

My husband and I were very fortunate to live in a community with great people and connections. We chose Rita Ash to sell our home, even though she doesn't just "Sell" the home. She sold us with her knowledge of the market, her ...
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JENNIFER M.

JENNIFER M.

Rita provides the most personalized service. She made us feel that we're her only clients and a top priority, even though I'm sure she's working with many clients at one time. She helped us tremendously with finding professiona...
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BUYER

BUYER

Rita is amazing! She is knowledgeable, and confident, and made our home purchase easier. Our actual Realtor® was not helpful and provided little to no assistance. Rita jumped in and made it happen for us. We are so thankful bec...
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BUYER | SELLER

BUYER | SELLER

Rita Ash is wonderful. She handled everything and negotiated all of the details of the contract expertly! In the past, I had never thought about going through a Realtor®, but it was amazing how much less stress there was with h...
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STAN R.

STAN R.

Rita Ash was an amazing agent to work with! She was very responsive, professional, and knowledgeable. We enjoyed working with her and would highly recommend her.
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BUYER | SELLER

BUYER | SELLER

Rita was a wonderful and attentive agent. She was always quick to answer questions and meet my needs for the perfect place for me.
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SANDY C.

SANDY C.

Rita Ash is the most efficient, kind, and loving person to work with and always puts others first in her business and life!
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LARRY

LARRY

Rita surpassed our expectations, we would highly recommend her and will be using her to sell our previous home.
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HOLLI B.

HOLLI B.

Rita was amazing to work with. Extremely responsive! Very knowledgeable about the entire process!
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LEE ANN S.

LEE ANN S.

Rita was great to work with and I feel she worked hard to find the right home for me.
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AVA L.

AVA L.

Rita was really helpful and looked out for my interests during the purchase.
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Doug L.

Doug L.

Love Rita!
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Allison K.

Allison K.

Awesome!
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Eric B.

Eric B.

I chose Rita to sell my custom-built home in 2019 in Manchester. I was blown away with her attention to detail, and her suggestions on subtle changes to the home and how it presents to potential buyers really made a difference....
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Bridget F.

Bridget F.

We went with Rita for our sale because of her reputation and top notch service. She did all the prep work and pre-home inspection. She gave us advice on furniture changes and ways to make the home more inviting. She listened to...
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Andy & Lee Ann Hayes

Andy & Lee Ann Hayes

It has been a few months now since you helped us purchase our new home and I wanted to let you know we could not be happier with how you took care of us in a VERY difficult “real estate” time in Murfreesboro. The first issue/ch...
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Work With Rita

Rita has been very involved through the years with her real estate career which began in 1983 she has been with Parks for 35 of those years. God gave her this career as her mission field which gives her the opportunity to share her faith through her actions and heart. She loves helping others achieve the American Dream of owning a home.